GEO vs. SEO: Why the War for Clicks is Over | The Authority Blog

For the last two decades, the logic of online marketing has been a brutal and simple war. It was a war for territory, fought on the battlefield of the Google search results page. The prize was a top ranking, the ammunition was keywords, and the currency was the click. For one business to win, another had to lose. This was the zero-sum game of Search Engine Optimization (SEO), and it defined an entire era of digital strategy.