The 'Local Model': Why Hyper-Local Authority is Key to National Brand Recognition | The Authority Blog

In the ambition to build a nationally recognized brand, the most common strategic error is to aim for breadth before depth. Leaders try to be everything to everyone, everywhere, all at once. In the age of AI, this approach is a fatal flaw. It dilutes your signal, confuses your entity, and makes it impossible to build the verifiable trust that generative engines demand.