Schema is Not a Tactic; It's Your Digital DNA. Here's Why. | The Authority Blog

For years, traditional SEO has treated schema markup as an optional "nice-to-have"—a technical tweak for earning a few star ratings in search results. This view is now dangerously outdated. In the world of generative AI, schema is not a tactic. **It is the fundamental genetic code of your business's digital entity.** It is your Digital DNA.